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Starting your own dating business

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No one starts a business expecting an easy ride all through and if you are one of such persons that are not prepared for any challenges or threats, then it is best that you do not start the business at all. It is important to note that some challenges and threats cannot be handled and when they occur, the best you can do is wait for them to pass whilst remaining optimistic. Some of the threats and challenges that you are therefore likely to face during the course of starting your speed dating business are; having to deal with existing speed dating companies, intense competition from alternative dating services, new industry entrant challenges, economic downturn and changing industry trends.

In making the decision as to which legal entity to choose, an entrepreneur will do well to use the following factors as an aid towards making the right decision. Some of the factors are; liability, ease of ownership and control, taxation structure and flexibility. It is important to note that operating some of the legal entities might vary depending on what state one is operating from, which is why it is necessary to make enquiries regarding the business so as to make the right choice.


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You can also engage the services of an attorney to help with choosing the right legal entity for your business. Most entrepreneurs starting their business usually prefer to start off with an LLC because this is a legal entity that offers flexibility and is easy enough to set up and control. The LLC shields your personal assets as any failure in the business will mean that only the assets of your business are affected. Before registering your business and legalizing it, one aspect which you must take care of is what name to call your business.

A business name is important because it is what your business is going to be identified with. When choosing a business name, ensure that it is not only unique and memorable but that it is indicative of the industry that you are going into as this will help clients get to you easily. When starting any business in the United States, one of the important must-haves is an insurance policy. While not having an insurance policy might not be a punishable offence, it is meant to save you from a whole lot of mistakes and incidents that could occur during the process of starting or running your business.

When such incidents occur, paying from your pocket could lead to you wrecking your business financially. It is best that you set aside a budget and get the insurance policies that you need for your speed dating business. If you are not sure of what insurance policies to get, then you should get in touch with an insurance agent or broker to help you choose the appropriate insurance policies for your business.

Below are some of the basic insurance policies that you will need to purchase for your speed dating business;. Most entrepreneurs that apply for intellectual property protection are those that have invented something that they know will be beneficial to the industry they are in but want to earn money from others that will want to use what they have invented.

However, the fact that you are in a service oriented business does not mean that you cannot apply for an IPP over certain areas of your business such as company name, logo, domain name and any other material that is deemed important to your company. The speed dating business is not one that requires the entrepreneur to possess any sort of professional certification before they can start the business. This is a business that is based on the social skills of the entrepreneur.

This does not however mean that entrepreneurs that are looking to get professional certification in certain areas such as management, marketing or accounting cannot do so for the benefit of their business. When starting any business in the United States, it is important that you make your business legal by having documents in place. The legal documents needed to start a business often varies depending on the kind of business you intend to start, there are however documents that are basic to every business and as an entrepreneur, you should know what documents you will need for your business so that you do not get into trouble with regulated authorities.

Below are some of the basic documents that you will require;. Finance is very important for any business either as a startup or an already existing business and so is not something that can be overlooked. If you are thinking of starting a business and do not have the necessary finance to start the business, then it is safe to say that your business might not become a reality.

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One reason why it is important to have a business plan in place is that it allows you to approach private investors and others that might have the finance to support your business. It allows you to show how serious and committed you are to the business as well. Below are some of the financing options that are available to you when looking to start your speed dating business;. Location is one of the most important aspects when it comes to starting a business and running it successfully.

Therefore, it is necessary as an entrepreneur that you chose the right location for your business if you intend to make it a success. One sure way you can quickly know the area that will make your business a success is to conduct a thorough research about your business which will let you know where your target market is and invariably where your business should be.

The speed dating business is one that is double edged, for while you can run the administrative part of the business from home, you will need to source for physical venues in which to host events for your clients. If you are therefore going to be running your business from home, you will still need to source for the right venues for the different parties and events that you will host.

Running the administrative part of your business from a brick and mortar building means that you are trying to be more professional. It might also mean that you are looking to employ more hands to help you with running the business. If you check and see that your closest competitors are all running their business from an office facility, then it is something that you must also do.

If you are going to be renting a facility, then you should ensure that it is in a very conspicuous place that is easily accessible to clients and employees. The facility must also be one that is conducive for your employees.

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How to Build Your Own Online Dating Website Business

You might need to conduct certain renovations on the facility in order to meet with certain standards so it is best that you put this into consideration. If you are not too sure of the location where you should site your business, you might need to engage a real estate agent who knows the area well to help you out.

It is best that you let the agent know what budget you are looking at so that you do not end up causing a strain on your overall budget. You need a logo, business card template, brochures, a website and a blog, all appropriate to your business. Go for a light-hearted design scheme rather than something ultra-serious. Promote your dating services business to your target market through online and offline advertising. Attend events that your target customers frequent, whether business and networking meetings, the library or coffee shops. Pitch dating stories that include tips and advice to local print publications and blogs to begin positioning yourself as a dating expert.

Miranda Brookins is a marketing professional who has over seven years of experience in copywriting, direct-response and Web marketing, publications management and business communications. She has a bachelor's degree in business and marketing from Towson University and is working on a master's degree in publications design at University of Baltimore.

Starting a Speed Dating Business

Skip to main content. Lovers image by Rob Duffy from Fotolia. About the Author Miranda Brookins is a marketing professional who has over seven years of experience in copywriting, direct-response and Web marketing, publications management and business communications.

Starting an Online Dating Agency

Accessed 18 January That means for every woman that joins, there will be at least 4 men joining, and the problem with that is, is that a woman soon gets inundated by hundreds of messages a day whereby a man gets one or two a week. What this does is results in men joining, sending or paying to send lots of messages and getting no interest back and they end up leaving because of it. That means for every user you bring to the site, there is a high chance they will leave again after a month because of the lack of female interest in them. And women rarely join sites for very long as they get sick of men constantly throwing messages at them.

Getting Started

Some of the biggest sites in the world have managed to find a unique way of attracting huge crowds of women usually involving spending millions in marketing, others simply fake it, and pretend to have lots of women and even respond as women to fake interactions. But if you have not considered how to either A attract at least 1 woman for every 2 men you are getting signed up, or B find a way to fake female interactions, you are never going to make a long term profitable success, because as soon as you get one or two people subscribing, you lose them again the next month out of boredom and failure to get any conversations.

And then you rely on pure advertising revenue to fund your site which will never amount to more than part time pocket money, rather than multi-million success stories you were hoping for. Hit me up at filthysexy outlook. Is there a way you can recommend a mentor? I have specific questions for my site.

Is WordPress user friendly if I'm not if I'm not an experienced web designer? I'm a little fuzzy on that part. I'm for sure using Skadate. Is there an email address I may contact you? Thanks for giving such great research information. Hope to hear from you soon.


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I am trying to make a dating website, but since this was posted years ago.. IS wordpress better to start in after all? I am looking into starting a dating website, do you have a link that I could ask you a couple of questions? Is there any place on line where I can access to these information or at least to get some ideas? Thanks I think the free website is my best option. Just I just hope I get paid lol.


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  • Well done and very informative! Considering the original content is a few years old do you have any updates, as far as software is concerned, for developing a dating site? Asking for an opinion as far as WordPress is concerned Have you heard of or experienced yourself issues with incompatibility between plug-in updates? I want to make the site but I,m worried it would get stolen off me if you know what I mean and it would be copied like. I just want to know about copyright stuff and what I should consider there to protect it. I would like to start a niche dating site but it would be of a sexual nature.

    My question is how to get started? One of my major concerns is background check. Is it my responsibility to have this done on every member on my site? I wouldn't want to create problems for daters.

    Haley Hill - Setting Up a Matchmaking Business - London Real

    Does sites like Skadata take care of this for you? For Sarah - Either you can write your own code as I have done or you can purchase an off-the-shelf site and pay a monthly fee.